Journal

Impact of Fashion on Human Life

*The Dark Side of Fashion: Unveiling the Hidden Consequences on Human Health* The fashion industry is a behemoth, with a global market value projected to exceed $3 trillion by 2025. However, be...

Hello 2025

The year that’s been and the year that’s to come! Small Wins Big Impact - 482 cloth bags made from post-production waste, reducing our carbon footprint and driving positive change through our susta...

Sustainable Fashion is Not a Fad

As consumers, we're becoming increasingly aware of the environmental and social impact of our purchasing decisions. The fashion industry, in particular, has come under scrutiny for its unsustainab...

Empowering Women Artisans

The fashion industry has long been criticized for its lack of diversity, inclusivity, and sustainability. However, our sustainable fashion brand is committed to changing this narrative, empowering ...

Ethical fashion: What it Means and Why it Matters

As women we all love dressing up and wanting to look our best. We put in a lot of thought into the look - color, style, accessories etc. But do we know if the dress was ethically made?

CRAFT IN THE SPOTLIGHT | Telia Rumal Double Ikat

We had our first tryst with the Telia Rumal double Ikat weave when we visited Puttapaka village in 2012. We spent a day talking to several master weavers tie dye artisans etc to understand the tech...

Fashion and Climate Change

Fashion industry is one of the largest polluting industries in the world. Fast fashion currently contributes to over 10% of the world’s carbon emissions and also pollute our natural waterways by re...